QuickLizard is the a sophisticated dynamic pricing tool in the Revenue Management market. It brings real-time price recommendation, based on market changes and consumer behavior, for effective repricing. The system includes internal (user behavior & strategy rules) and external (competition and market) parameters to allow a real-time reaction. In the Air Travel industry Quicklizard’s solution enables OTAs and airlines to automatically adjust pricing on flights, tickets, hotel rooms and ancillary services.